Yves Rocher Illuminating Purple Shampoo, Violet Toning for Blonde, Gray & Silver Hair, Neutralizes Brassy Yellow Tones, Enhances Shine with Raspberry Vinegar, 300ml

The formula of the shampoo is developed on a sulfate-free basis* for naturally light and bleached hair. Gently cleanses and restores radiance. It is enriched with raspberry vinegar and gardenia extracts that neutralize yellow pigment, keeping light blonde more perfect for a long time, and hair shinier and more elastic. The result is a perfect blonde without unwanted pigments. How to use: Apply to damp hair with massage movements. Rinse thoroughly with water.

• Powerful Brass & Yellow Tone Neutralizer: Violet-pigmented purple shampoo targets unwanted brassy, yellow, or orange tones in blonde, highlighted, bleached, gray, silver, or white hair; gently tones for cooler, more even color without over-depositing or dulling.
• Brightens & Illuminates Shine: Formulated to revive radiance and boost luminous shine on dull or oxidized strands; raspberry vinegar-enriched for natural brightness, smoothness, and a fresh, salon-like glow after every wash.
• Gentle Daily Color Maintenance: Sulfate-free* and mild cleanser ideal for regular use; preserves blonde/light tones, prevents brassiness from sun, washing, or heat damage—perfect for maintaining cool platinum, icy blonde, ash, or silver shades without stripping.
• Suitable for Blonde, Gray & Highlighted Hair: Works effectively on natural or color-treated hair types including fine, damaged, curly, or mature hair; helps with tone correction for women seeking anti-brass, no-yellow results and vibrant, healthy-looking locks.
• Natural & Nourishing Formula: Enriched with raspberry vinegar for lightweight hydration, suppleness, and protection; free from harsh chemicals—pairs great with purple conditioner or toning masks for enhanced results and long-lasting cool tones.
• Premium Hair Care Essential: Part of Yves Rocher's color-protect line; vegan-friendly and cruelty-free; a must-have for blonde maintenance, gray hair shampoo needs, or highlighted hair care to keep tones fresh and shiny between salon visits.